In a role that is quite apropos, model of the moment, Kate Upton, will appear in a Mercerdes-Benz Super Bowl commercial as an “object of desire.” Upton, who does not have a license of her own, won’t be driving in the ad but is said to represent just how far a person might go to attain their heart’s desire.
Heart’s desire might be a bit of a highbrow description for the kind of desire most people experience when they think of Upton but we won’t quibble.
A new campaign that centers on the Brilliant Machines Tumblr blog features video and photos of robots of various shapes and sizes making their way through a number of cities in the United States. Sightings have been reported in Pasadena, Los Angeles, and along Hollywood Boulevard, as well as some undisclosed subway stations and industrial parks.
The campaign has been accompanied by real life robot appearances in San Francisco with those that spot the robots tweeting their photos with the hashtag #brilliantmachines.
All is said to be revealed Thursday night.
We concur with Copyranter over at Buzzfeed. This is, indeed, the best mens underwear commercial ever. No images of ripped dudes in tighty whities. No awkward penis outlines. No silly celebrity endorsements? No, just simple proof that Le Slip Francais will treat your balls far better than competing brands.
Liveperson has published a whitepaper, part of the Adrants whitepaper series, that offers a brief overview of the online tools marketers can use to better guerrilla marketing programs. Covered tools include web analytics, behavioral targeting, marketing automation, social media and others. It’s not an in-depth analysis of each tool category, rather an examination where each tool fits into the online marketing process.
Download the whitepaper now and have a look at which tools might be right for you.
A recent study conducted by content sharing company Tynt found copy and paste comprises 82 percent of all content sharing, 4.5x more than share buttons. Among other findings, the data revealed copy and paste is the most prevalent method by which users share text, images, and URLs across the web.
Of course it should be noted Tynt is a company that “enables premium publishers and content creators to capitalize on the most common sharing method on the web: copy and paste.”
GoDaddy is continuing it “sexy but not sexy” approach to advertising. The brand changed direction earlier this year when it selected Deutsch to focus on the more serious nature of GoDaddy’s business. It did. But not without leaving behind the one thing always present in every GoDaddy ad since the famed Candice Michelle courtroom wardrobe malfunction: scantily-dressed hot chicks.
Along these lines, the brand is out with a new ad called Frank that works very hard at convincing us pizza slob Frank is just as sexy as, well, super sexy Naomi. And you know what? It sort of works. Wait, what? Did we just write that? Oh yes we did.
Sexy doesn’t have to be limited to describing impossibly hot, drool-inducing women with perfect bodies. No. Not at all. Sexy can be a pizza shop with an online ordering system that works swiftly, smoothly and efficiently. And that’as just what this GoDaddy ad is going for.
Apart from the fact it never gets tired watching Candice Swanepoel frolic about in a bikini, this Juicy Couture video employs YouTube’s new click to shop technology. A frame surrounds an object in the video and when viewers click that frame, they are taken directly to a page on the brand’s site where they can purchase the item.
Go Terry!
– Fear not, Danica Patrick fans, CEO Bob Parsons has announced Patrick will be in both of Go Daddy’s two thirty-second Super Bowl ads next year.
– And speaking of the Super Bowl, Century 21 will appear in this year’s broadcast following its inaugural appearance last year with Donald Trump, Apolo Anton Ohno and Deion Sanders. The brand will sponsor pre-game and have a :30 in the third quarter.
– GE’s Juice Train delivered 500,000 gallons of orange juice from Florida to New Jersey in 156 seconds.
– Former host of Travel Channel’s No Reservations Anthony Bourdain is none too pleased the network seemingly used his likeness in a Cadillac product integration ad without his permissions.
– Just launched RateMyPeople aims to rank and rate people working in the advertising community.
– Dude hitchhikes across Canada in his underwear to raise money for below the waist cancer research.
– Classic white trash. Women get pissed because their man bought a Toyota GT86.
In the latest bouncing boob idiocy…oh wait…strike that…we love bouncing boobs. The bouncier, the better. Anyway, in the latest bouncing boob…um…bonanza, racktastic Renee Somerfield can be seen tantalizing a poor pooch who’s helpless in the presence of Somerfield’s pulchritudinous puppies.
The ad is for…wait, what? Oh right, the ad is for Mack Boots. But you’d never know that from simply watching Somerfield’s bouncing boobs…uh…we mean the ad.
Doner and Superfad are out with new work that aims to help Fiat owners understand the customizability of the 500 model. The spot features two of the custom Fiat 500s, The Beach Cruiser and The Café Racer, unveiled recently at the 2012 SEMA show in Las Vegas.
Of the work, Superbad ACD Jason Cook said, “The spot is a visual stream of consciousness that takes the viewer through the inspiration and conceptualization of the new Fiat 500s. We reconceived the recognizable elements of the car into something surreal and surprising. On the surf car, for example, the wheels became jellyfish and the headlights became a school of fish.”
Süperfad developed different 3D rendering styles of the cars for each environment. Toon shaded line art was used for the Beach Cruiser model and a high contrast graphic chrome look was used for the Café Racer. And to transition from the 3D models of the cars to the real photos, they utilized a graphic flat look to the cars to create enough contrast.
Check out the finished work below:
