Giant Balloons Company

So…all we can conclude after viewing this M&C Saatchi LA-created video content for UGG Australia is, well, Ugg for Men footwear is, well, for sissies who don’t actually go outdoors in inclement weather. Rather, they just stand on a treadmill while men dressed in white walk inclement weather backgrounds past the guy and toss some fake rocks, water and snow at him.

After all, if Ugg for Men footwear were for non-sissy men who actually experienced the great outdoors, wouldn’t the video show the guy trekking a snowy trail atop a mountain?

Hmm. Guess these boots are for wannabe tough guys who have nothing better to do that prance around town wearing boots that scream “I’m a hipster!”

Big Bang Theory hottie Kaley Cuoco will appear in a Saatchi LA-created Super Bowl commercial for Toyota next month. As a run up to the ad, consumers will be offered the chance to have their picture appear in the ad as part of the brand’s Get in the Big Game promotion.

From January 4 through January 12, people can submit their photos to Instagram or Twitter with the hashtag #wishgranted (hmm, that sounds dangerous) for a chance to appear in the February 3rd ad. One photo will be chosen.

Of the promotion, Toyota VP Jack Hollis said, “Not only are we pumped to have Kaley as part of our Super Bowl commercial, but we’re also excited to give fans a chance to have their photo appear in a nationally televised Toyota spot during one of the biggest sporting events of the year. We look forward to sharing our commercial with the millions of viewers who tune in to watch the ultimate football showdown.”

Details on the ad’s creative approach will follow in the coming weeks but Cuoco did say, “When I saw the concept for the commercial, I knew it was something I wanted to do. I’ve had a great time filming and am excited to see the finished product.”

So are we.

Big Bang Theory hottie Kaley Cuoco will appear in a Saatchi LA-created Super Bowl commercial for Toyota next month. As a run up to the ad, consumers will be offered the chance to have their picture appear in the ad as part of the brand’s Get in the Big Game promotion.

From January 4 through January 12, people can submit their photos to Instagram or Twitter with the hashtag #wishgranted (hmm, that sounds dangerous) for a chance to appear in the February 3rd ad. One photo will be chosen.

Of the promotion, Toyota VP Jack Hollis said, “Not only are we pumped to have Kaley as part of our Super Bowl commercial, but we’re also excited to give fans a chance to have their photo appear in a nationally televised Toyota spot during one of the biggest sporting events of the year. We look forward to sharing our commercial with the millions of viewers who tune in to watch the ultimate football showdown.”

Details on the ad’s creative approach will follow in the coming weeks but Cuoco did say, “When I saw the concept for the commercial, I knew it was something I wanted to do. I’ve had a great time filming and am excited to see the finished product.”

So are we.

Go Daddy is adding supermodel Bar Refaeli to its stable of adver-girls. Refaeli will appear, along with Danica Patrick, in one of two Super Bowl commercials to be aired this year. Go Daddy has advertised in the Super Bowl for eight years.

The ad, called Perfect Match, is being shot in LA today by Deutsch New York. Deutsch was hired earlier this year as part of the brand’s shift away from a straight sex-sells approach to one that includes aspects of the brand’s actual services. Two recent ads highlight the substance behind and the sexiness in front the brand.

Of her partnerships with Go Daddy, Refaeli said, “The opportunity to be in a Super Bowl commercial is thrilling and to partner with Go Daddy is something I just couldn’t resist. I feel like the ‘Perfect Match’ commercial is a chance to be in an iconic Super Bowl spot that not only leaves people talking, but shows everyone what Go Daddy is really about.”

We liked the recent work from Deutsch and we imagine (hope) Deutsch will continue in the same vein.

Cookies. They’ve been used as a method of online targeting since Netscape introduced them in the nineties. However, they are fraught with problems such as blocking, expiration, privacy issues and duplication. According to a whitepaper from Seamcasting, only 50 percent of a target audience is identifiable by cookie because the rest are blocked or the cookie expires and just one out of three of those cookies represent a unique user, less than 20 percent of an audience is actually being reached.

Of course, this being a whitepaper offering, Seamcasting has a solution to the problem. It’s called IP Zone Targeting and involves going beyond simple geographic IP targeting. Seamcasting has developed a technology that allows advertisers to target user type (home, business, government, etc.) and demographics (750 of them).

Download the whitepaper now to learn more about Seamcasting’s IP Zone targeting.

For anyone who thinks New Year’s resolutions are never broken or whether or not Sesame Street Cookie Monster will ever stop eating cookies, look no further than this new Google Play ad.

In the ad, Cookie Monster attempts to turn over a new leaf first buying the Rocky soundtrack then downloading fitness apps and, finally, grabbing a subscription to Everyday Food:Light. Except that’s were it all goes wrong and things, as they usually do, return to normal.

It’s one thing to host a car wash with huge breasted hot chicks in tiny, cleavage-baring bikini tops or hot guys baring their tight abs and ripped chest. It’s absolutely another thing to clownishly dress two guys, play some AC/DC and dunk them with soapy water as they slide across the hood of employees’ cars.

But it sure looks like fun. At least for the guy who dreamt up the idea.

Just like the term “native advertising” is being bandied about as the latest end-all, be-all solution to what ails the advertising industry, the term “big data” is said to be the savior of online audience targeteting. This Janrain whitepaper, part of the Adrants whitepaper series, explores ways to collect, store, and extract value from the ever-increasing volume of customer-related information.

Download the whitepaper now to insure your approach to “big data” is more than a buzzword.

Just like the term “native advertising” is being bandied about as the latest end-all, be-all solution to what ails the advertising industry, the term “big data” is said to be the savior of online audience targeteting. This Janrain whitepaper, part of the Adrants whitepaper series, explores ways to collect, store, and extract value from the ever-increasing volume of customer-related information.

Download the whitepaper now to insure your approach to “big data” is more than a buzzword.

As the run up to the end of the world nears, more and more brands are capitalizing with various stunts and promotions. Swiss car maker SEAT placed the new SEAT Leon FR in an emergency survival box at the Winterthur main station in Switzerland. This car has features that protects it’s driver both actively and passively…which could come in handy Friday. As the brand advocates, “he perfect vehicle to make it to safety, in case of the apocalypse.”

Survival candidates can sign up for the car until 20th December 2012 at 12:12 over at seat.ch/maya. Should the world effectively end, the winner may keep the car. If not, he may keep the car until December 28th 2012.

Saatchi & Saatchi Switzerland created the stunt.