Category Archives: Uncategorized

If you’re a marketer placing sponsored content (also known as native advertising) with a publisher — or a publisher accepting sponsored content — there are a few things you should know about how Google News, and Google in general, views … Continue reading →

Fred & Farid are at it again with their zany work for Orangina. Three new spots, Satellite, Pigeon and Cannonball prove the importance of being the one who drinks Orangina versus the one who does not. The spots are part … Continue reading →

Fred & Farid are at it again with their zany work for Orangina. Three new spots, Satellite, Pigeon and Cannonball prove the importance of being the one who drinks Orangina versus the one who does not. The spots are part … Continue reading →

Here’s something to spice up that mundane trip to the grocery store. To prove that Hellmann’s mayonaise goes with just about anything, Ogilvy Brazil created the Food Slot, a slot machine that doles out over 280 different recipes made with … Continue reading →

It’s that time again. Well, it will be come August when the The Affiliate Ball returns to Affiliate Summit which will take place in Philadelphia. 11 time Grammy nominated, hip hop artist, Busta Rhymes will be the headliner. Fresh off … Continue reading →

While we are loathe to even mention the fact AMC’s The Pitch will be back for a second season of foolishness, we also know that your desire for schadenfruede outweighs your desire to take the higher moral ground. And so, … Continue reading →

While this Pure Storage video follows Dollar Shave Club fairly closely, it’s really two minutes of waiting for something that’s actually funny to happen. Sadly, it never really happens. Which doesn’t necessarily make it bad. It’s just not as good … Continue reading →

Each year, digital plays an increasing role in the relationship between brand and consumer. And it’s showing no signs of slowing. In it’s report, Digital Customer Experience Trends to Watch, 20013, Forrester takes a look what kinds of digital experiences … Continue reading →

Following in Dollar Shave Club’s footsteps, online wine retailer NakedWInes is out with Breed & Craft-created video that touts the retailer’s frugal methods of operation which allow for offering the consumer better wine at cheaper prices. It’s like a Genie … Continue reading →

You would think that after all these years of highly publicized social media screw ups and popular SXSW panels that highlight such screw ups, brands would finally get the message; Don’t be a jackass and alienate your biggest fans. Sadly, … Continue reading →