Category Archives: Marketing

Apple’s “Designed by Apple in California” dubbed a flop by many, is getting plenty of publicity. But not in the way Apple likely intended. The ad received a viewer score of 489 out of 900 based on the Ace Metric … Continue reading →

Apple’s “Designed by Apple in California” dubbed a flop by many, is getting plenty of publicity. But not in the way Apple likely intended. The ad received a viewer score of 489 out of 900 based on the Ace Metric … Continue reading →

in the nonprofit world, we strive to fund the causes we care about. And to do this, sometimes we need to think like a business–particularly with regards to branding. In recent years, our sector has been using high volumes of … Continue reading →

We love when marketers smartly connect with pop icons from the past. But this connection between Tap King and Lionel Richie is one of the most pitch perfect endorsement deals we have ever witnessed. In a BMF Sydney-created :60, a … Continue reading →

Ten years after retiring its “I Am Canadian” tagline, Molson has brought the tagline in a 90 second video entitled The Beer Fridge. In the video, we see Refrigerators full of Molson being placed in locales all over the world … Continue reading →

Well this isn’t news. Everyday at the Adrants offices, the interns sport the highest of fashion in the form of short skirts (pleated plaid minis always win), Daisy Dukes, midriff-baring crop tops, cleavage-enhancing (not that these top-heavy ladies need it) … Continue reading →

Well it was pretty clear this was going to happen and it did. “Dumb Ways to Die,” created by McCann for Melbourne Metro Trains Melbourne has won the Canes Lion Integrated Grand Prix, its fifth Grand Prix this week. The … Continue reading →

Hollie Rapello who pens the Why Moms Rule blog took it upon herself to examine female representation on Cannes Lions Juries. Overall, there are just 70 women serving on juries as compared to 248 men, a 22% representation. Only one … Continue reading →

Released over a month ago with literally no uptake on YouTube, this quirky video campaign for erectile dysfunction pill Dynafil from PharmaDynamics features an awkwardly smarmy Phil the Legend who’s recently got his mojo back after popping a few pills. … Continue reading →

OK, right up front let’s be clear — this is not a real ad. However, the message it sends — sharks are attracted to blood — is well demonstrated. The “ad” appears in the very rotten film Movie 43 and … Continue reading →