Category Archives: Marketing

What if when you went to a website to buy or read something you only saw exactly what you came to see? What if websites were specifically customized to your every need? What if every brand’s website was a personalized … Continue reading →

Bringing back really, really bad memories of LA Gear, a new ad created by RealNormal/Beef & Sage (WTF kind of name is that?) introduces the Big Red soda Pump Bottle. That’s right. Now when your Big Red soda gets flat, … Continue reading →

While on a faux photo shoot organized by Olson, Sports Illustrated and Maxim model Chrissy Teigen was interrupted mid-photo shoot by an epic downpour of Skittle released from a box above her head. Teigen made the most of the surprise … Continue reading →

Does marketing automation sound like something Honda does when it whips out its ASIMO robot at trade shows? While that certainly might be some form of marketing automation, it’s not the kind or marketing automation we’re talking about. Today’s fastest … Continue reading →

David Ersati has been running for political office in Dayton Ohio for 20 years. He has never been elected. Perhaps being arrested for disrupting a public meeting while wearing a ninja mask might have something to do with his failed … Continue reading →

In the past we’ve written about the increasing popularity of content marketing and its benefits, like the fact that it typically costs over 60% less than traditional marketing. And, as pointed out in the comments by reader Rhona Wilkins, “Content … Continue reading →

Working with BBDO New York, Footlocker is out with a new commercial entitled Harden Soul featuring NBA players James Harden and Stephen Curry. In the ad, Harden wants to branch out by cutting a new R&B single in the studio. … Continue reading →

The onslaught of real-time social data means that, as marketers, we now live in a world of “presentism” where everything is real-time, always-on, pervasive, and constant. We can no longer predict the future because it’s already happening — right now. … Continue reading →

This is, perhaps, the most interesting TV commercial you will see in a very long time. And by TV ad, we mean a TV ad for a TV. In this case, a Samsung TV. Created by 72andSunny and called Meet … Continue reading →

Do you like Australian DJ, singer and dancer Havana Brown? Will you will be attending Affiliate Summit in Philadelphia August 18-20? Then you might be interested in knowing Brown, whose hit, We Run the Night, topped the US Hot Dance … Continue reading →