Category Archives: Marketing

Watch this promotional ad from French pay TV channel Canal+ and see if you can guess what’s for before the ad ends. You’ve seen this activity before. But not exactly in the various scenarios the ad portrays. BETC Paris created … Continue reading →

In a hilarious scenario that illustrates the horror a woman experiences when another woman shows up to an event wearing the same dress, this DDB Adam & Eve video for UK designer Harvey Nichols pits two women against each other … Continue reading →

– Israel wants to combat The Stigma Virus, a sort of reaction to the AIDS virus. – How do you brew? Partnering with Boston-based strategic planning agency Blitz Media and its client, Breville USA, Struck created a :30 spot that … Continue reading →

The CLIO Awards has selected nine ad industry professionals to serve as jury chairs for the 2013 awards program. It also announced a number of new and updated media types to mirror the latest changes in an ever-evolving industry. The … Continue reading →

This guest post is written by Matt Murphy, President and CEO of Fusion92, a full-service marketing agency with a digital core that launched in 1999. It’s fair to say that when it comes to product innovation, engineering has outpaced marketing. … Continue reading →

DDB Chicago and Thornberg & Forester created a touching video for the Ronald McDonald House that tells the story of a mother (Erin Maley), a tragic car accident and how the Ronald McDonald House came to her assistance. The work … Continue reading →

So for years everyone’s been singing the Social Media Hallelujah chorus. More recently, many have realized that’s social is not just about media but about the entire business. While it’s yet another in a long line of buzzwords, there is … Continue reading →

If you’ve watched Mad Men or worked in the advertising industry prior to, say, 1993, you are probably familiar with the concept of the ad campaign. Actually, if you’ve worked in advertising since 1993, you’re familiar with the term, too … Continue reading →

If you’ve watched Mad Men or worked in the advertising industry prior to, say, 1993, you are probably familiar with the concept of the ad campaign. Actually, if you’ve worked in advertising since 1993, you’re familiar with the term, too … Continue reading →

Sharing it’s up to the minute Cyber Monday shopping metrics, IBM has pegged this year’s Cyber Monday sales up 24.1 percent through 12PM EST today. Contributing to that figure are several mobile metrics: 22.4 percent of consumers used a mobile … Continue reading →