Category Archives: Marketing

Lenovo, with help from social media agency We Are Social, has launched a campaign to introduce the brand’s new K900 smartphone. To promote the launch and boost Lenovo’s presence in Malaysia, Thailand, Indonesia and Philippines, the brand partnered with NBA … Continue reading →

Here’s the problem with JetBlue’s new Mullen-created commercial for JetBlue. No matter how you sugarcoat it (bags fly free, most legroom in coach, unlimited snacks, free TV, friendly flight attendants), flying still sucks. Know why? Because people refuse to pay … Continue reading →

It’s funny the things you learn when watching ads. Who knew bouncing boobs, while a whole lot more fun to watch in action, cause a woman to burn fewer calories when working out than if she were to wear a … Continue reading →

It’s an age old question. How soon is too soon to poke fun at a disaster? As history would inform, the answer is usually never. There are just too many emotions tied up in certain unfortunate events to make light … Continue reading →

We’ve written about the European Wax Center before. And you’ve probably seen their ads on busses in and around New York City. They’re easily recognizable since it’s hard to miss gigantic ass cheeks protruding out from under the shortest short … Continue reading →

Wieden + Kennedy is out with another ESPN SportsCenter spot. This one features U.S. Open winner Rafael Nadal as a lady magnet while ESPN personalities John Anderson and Bram Weinstein attempt to figure out Nadal’s secret. Alas, it has nothing … Continue reading →

You’ve heard the old adage “any publicity is good publicity,” right? When marketers are on the receiving end of “any publicity,” that usually means bad publicity. And it’s usually not intentional. Oh, sure, there are marketers like GoDaddy and others … Continue reading →

What do we mean and understand by the term “social good”? This is the first question brands must ask themselves before incorporating social good into their business model. It is not a homogenous and neatly defined entity. Rather, social good … Continue reading →

We’re pretty sure some people are going to have their panties in a bunch over this one. While we’re all for humor and making light of serious topics, there are some things that are sacred. In advertising, it’s never a … Continue reading →

It’s hard to follow up on a classic. And Southern Comfort’s original Whatever’s Comfortable ad, Beach, was, indeed, a classic. Wieden + Kennedy miraculously made a paunchy guy walking down the beach in a Speedo actually look cool. That ad … Continue reading →