Category Archives: Marketing

New work from agency Fi for Microsoft touts Explore Touch, a site that lets consumers use touch gestures to mix audio files and create original sound tracks with the swipe of their fingers. The experience centers on an original sound … Continue reading →

When you’re on a roll, you might as well keep rolling. And that’s exactly what Oreo is doing. As part of its Cookies versus Cream campaign, Widen + Kennedy has created a video that features “physicist and copywriter” David Neevel, … Continue reading →

This week, McCann London released a new ad for the Sony Xperia Z smartphone. The ad, shot by director Tarsem and accompanied by David Bowie’s Sound and Vision, aims to recall how Sony has been a part of people’s lives … Continue reading →

Native advertising company Sharethrough today announced the launch of Sharethrough Sponsored Stories, a native advertising solution that helps brands promote articles, posts, reviews and more across the web. With Sharethrough Sponsored Stories, marketers can extend the reach of their content … Continue reading →

So while Advertising Age is critiquing the $1.6 million commercials that ran during the Oscars last night, we thought we’d take a look at something a bit less expensive and a bit more inventive — the real-time newsjacking that occurred … Continue reading →

In my years as an agency media director and account director, I worked with many different personality types – including one long-term client who, for many years, wouldn’t respect me or my work. One day he angered me so much … Continue reading →

While it would certainly be amusing to stand at a bus top, visit a mobile site and then be picked up by a super cool sports car or a dog sled or a bus filled with carnival characters but how … Continue reading →

Marketing pranks come in all shapes and sizes. Some better than others. Most are innocuous and playful. But this stunt from German deodorant maker Nivea pushes past what most would consider acceptable limits. Of course, that doesn’t detract from the … Continue reading →

When you drink a Schweppes, do you feel the schweppervecence? Does it make you want to tumble down a 10,000 foot mountain? Roll through the forest? Plunge over a waterfall?If you’re in a George Patterson Y&R Schweppes commercial it sure … Continue reading →

In some of our past coverage, we’ve touched upon the changing nature of professional experience needed to form effective creative and marketing teams, how those teams should be structured and how agencies are reinventing themselves as the market has shifted … Continue reading →