Category Archives: Marketing

As you may have heard, Google will shut down Reader on July 1. Yes, you heard that right. If you use Google Reader to read Adrants (or any other site for that matter), you will need to find another way … Continue reading →

Despite the fact that most Americans have embraced social media, recent studies show that as many as 72% of businesses that have a social media presence do not have a clearly defined social strategy in place. Without a clear social … Continue reading →

TBWA\Chiat\Day New York Head of Planning, Ed Castillo, attended a SXSW panel entitled Anarchists to Sell-Out: Punks Make Better CEOs and had these thoughts to share. The presentation I enjoyed most at SXSWi was “Anarchist to Sell-Out: Punks Make Better … Continue reading →

In a rousing SXSW Interactive pop-up panel hosted by Expion and moderated by Advertising Age’s David Teicher, the subject of real time marketing was discussed. On the panel were Mondelez VP of Global Media and Consumer Engagement Bonin Bough, Oreo … Continue reading →

NFC – near field communication – is a relatively new technology that has the potential to revitalize the direct mail marketing sector. It enables marketers to deliver content via an embedded NFC chip that allows wireless communication when a user … Continue reading →

Your customers all have mobile devices. Most walk around with Androids and iPhones. You have built your killer application, but your customers do not download it, and when they do, they do not use it. So how can you best … Continue reading →

OK, so she’s not in a neglige and her pendulous boobs aren’t spilling out of her top but there’s no need for that. Jennifer Love Hewitt looks hot no matter what she’s wearing and that’s the case here in this … Continue reading →

We could rail on endlessly about yet another usage of Harlem Shake to sell something but we think you’ll feel a bit differently after watching this one from a Netherlands-based Parkinson’s Desease foundation. In the video, we see the foundation’s … Continue reading →

Touting its U.S. edition, UK-based newspaper The Guardian has launched its first U.S. ad campaign. The paper is well known for its Three Little Pigs and Own the Weekend ads. The Guardian partnered with BBH New York to launch #VoiceYourView, … Continue reading →

A long time ago in a galaxy far, far away, Chief Executive Officers hired Chief Marketing Officers to make sure all their ads looked pretty and their television commercials were shot by really cool Hollywood directors. And maybe they hoped … Continue reading →