Category Archives: Marketing

The Utah Office of Tourism has launched a new campaign, created by Struck, that highlights the state’s five national parks: Zion, Bryce Canyon, Capitol Reef, Canyonlands and Arches. The new campaign, which breaks today and includes broadcast, print, outdoor and … Continue reading →

StrawberryFrog India has crafted the “Ask” movement for the e2o – an electric car by India’s leading auto company, Mahindra. The movement was launched on Monday with a digital film and social media campaign. It portrays ‘asking questions’ as a … Continue reading →

This Brazilian Dove Men + Care Shampoo from Ogilvy & Mather puts a spin on the whole slo-mo lustrous hair thing we so often see in women’s shampoo commercials. In the ad, some poor guy has used women’s shampoo and … Continue reading →

At this year’s Art Directors Club Awards, held April 2-4 in Miami Beach, design heavyweights of the world will square off against one another in the Adobe-sponsored event entitled Secret Walls: A Live Digital X Physical Art battle on Creative … Continue reading →

U.S. businesses spend more than $300 billion on advertising each year, but only about 15% of that is spent on online advertising. The other quarter trillion dollars is spent each year not to drive a click but to drive a … Continue reading →

A marketer’s job is to make something interesting. That’s easy enough when you work for Red Bull, but what if your client is a soap company? Or a data-storage firm? Not exactly riveting. Let’s face it, some industries are naturally … Continue reading →

Apart from the fact a Speedo just isn’t built to properly support or contain a real man, wearing one in a hottub full of bikini-clad babes and acting like your dad is, well, just not a good way to roll. … Continue reading →

What’s a PSA without a good fart joke? That’s the tact BBDO Toronto and the Perlorian Brothers took when they created new work for the Ontario Ministry of Health’s Quit the Denial campaign. The campaign introduces us to a girl … Continue reading →

While we knew this was the case for several years now, SXSW Interactive has become a huge event generating conversation the world over. This year’s event generated 1.1 million tweets in 5 five days across 200 countries and 19 languages. … Continue reading →

Conversations about your company and your products happen each and every day, all over the web. For a marketer managing campaigns across all types of media, these real-time consumer conversations can either be a marketer’s dream or your worst nightmare. … Continue reading →