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Category Archives: Marketing
Why Every Creative Director Should See ‘The Great Gatsby’ in 3D
“Was all this made from your imagination?” – A line among lines from The Great Gatsby 3D is dead. I know, I know that’s a big statement for a 3D director to make. What I mean to say is 3D … Continue reading
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Man Wishes His Son Had Cancer
In an effort to call attention to little known Duchenne Muscular Dystrophy which is slowly and painfully killing his 6 year old son, Harrison, Alex Smith can be seen along with his son in a AIS London-created PSA for the … Continue reading
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AT&T Says Mother’s Day is Not Complicated
To celebrate Mother’s Day, AT&T is launching a special Mother’s Day version of its ongoing It’s Not Complicated campaign. The spot, entitled Big Hug,” will air Friday through Mother’s Day and features kids exclaiming that big hugs are better than … Continue reading
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Frech Chef Sleeps Over, First World Problems Discussed
– During Creative Week, DDB CCO Matt Eastwood and Waterislive.com ECD Kristine Bender will discuss First World Problems. No, really. That’s what the press release said. – BuzzFeed has introduced a “reaction cam” button at the bottom of posts sponsored … Continue reading
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HubSpot Social Inbox Brings Personalization Back to Social
This afternoon, HubSpot announced Social Inbox, a new suite of tools — and part of HubSpot’s Inbound Marketing offering — that aims to bring the human element back to social media. Joe Chernov, current VP of Marketing at Kinvey and … Continue reading
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Child Abuse Ad Delivers Secret Message to Children
This is pretty interesting. The Spanish child advocacy organization, ANAR, launched an outdoor campaign that uses lenticular technology to deliver different messages to children and adults. Lenticular technology is that thing that makes what you see change based on the … Continue reading
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Audi Creates Android App to Safe Battery Life
Here’s an interesting addition to the “brands make products” trend. Audi, with help from DDB Spain is out with a mobile Android app called Start-Stop that mimics one of the features in new Audi vehicles; smart technology turns off the … Continue reading
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‘Domino’s Live’ Lets You Watch Pizzas Being Made
Just a step above watching water boil, Domino’s has gone live with, well, Domino’s Live. The brand has outfitted a Salt Lake City Comino’s location with five webcams that allows people to view the pizza making process. Visitors to the … Continue reading
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JetBlue Shows Support For NBA’s Jason Collins
The outpouring of support for Jason Collins, the NBA player, who recently earned the title of the first openly gay male athlete on a major American sports team, has been impressive. JetBlue has raised its flag of support for Collins … Continue reading
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5 Ways Brands Can Use Animated Gifs
GIFs have been around for 25 years, but they’re exploding in popularity in a web that caters to visuals and content curators. As once stated in a New York Times article, “GIFs function as glorified emoticons” with the ability to … Continue reading
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