GIFs have been around for 25 years, but they’re exploding in popularity in a web that caters to visuals and content curators. As once stated in a New York Times article, “GIFs function as glorified emoticons” with the ability to punctuate a moment.
The ad:tech blog has summarized a special GIF-format report from 360i that explores why GIFs are enjoying a renaissance, how to create successful GIFs and five ways brands can use them to their advantage.
Check out the full details here.