Israeli ad agency, Smoyz, has created an Instagram-fueled campaign for shoe brand ALDO. The agency set up a sign with a bell on it in the middle of a sidewalk. The sign instructed people to take a picture of their shoes, upload the photo to Instagram, tag the photo #aldo and add their shoe size. Each person, 457 of them, where delivered a pair of shoes by mobile ALDo show box.
The campaign video claims 798,385 interactions resulted from the stunt and the Instagram integration.